Brand Monitoring Report
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Company: Example, Inc.
A
Excellent
Scan Date: October 05, 2017
Description: Brand monitoring is a business analytics process concerned with monitoring various channels on the web or other media to gain insight about the company, brand, and anything explicitly connected to the company in cyberspace.
This report category has 3% effect on total scan score.
Contents:
  • Web of Trust (WOT) - Crowdsourced web safety
  • Domain Safety
  • Website Optimization and Quality
  • Social Profiles

example.com

Web of Trust (WOT) - Crowdsourced web safety

Web of Trust(WOT) is a website reputation and review service that helps people make informed decisions about whether to trust a website or not.WOT is based on a unique crowdsourcing approach that collects ratings and reviews from a global community of millions of users who rate and comment on websites based on their personal experiences.


Vendor reliability Child safety Trustworthiness Privacy
91% 92% 91% 91%
Excellent Excellent Excellent Excellent


Domain Safety

Multiple blacklist engines and online reputation tools analyzed your domain to facilitate the detection of fraudulent and malicious websites.This checklist helps you identify websites involved in malware incidents, fraudulent activities and phishing websites.


StatusSecurity EngineStatusSecurity EngineStatusSecurity Engine
CERT-GIB c_APT_ure AVGThreatLabs
Fortinet MalwarePatrol CyberCrime
URLVir GoogleSafeBrowsing Bambenek Consulting
hpHosts SURBL Spam404
SCUMWARE BitDefender Ransomware Tracker
YandexSafeBrowsing VXVault Avira
OpenPhish ThreatLog DNS-BH
DShield DrWeb MalwareDomainList
PhishTank urlQuery Disconnect.me (Malw)
WebSecurityGuard ThreatCrowd Quttera
ZeuS Tracker Malc0de ZeroCERT


Website Optimization and Quality

When you're looking for insight into how relevant your landing page and ad are to the keywords you've chosen, you can look at your Quality Score. A search engine's consumer base consists of the people doing the searching. To keep these people coming back search engines try to ensure that searchers find what they are looking for.


Logo Website Online Since # of Employees Founded Countries
Logo http://example.com N/A 30 1859 United States
Keywords Government, Example, Portland, Public Safety, Transportation, Wildfires
BioExample Growth Account is a board that provides funding and seed capital for emerging growth businesses in Example.
Screenshot


StatusDetail(s) / Description
Canonical Tag
The rel=canonical element, often called the canonical link, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the canonical URL, the preferred version of a web page. Using it well improves a site's SEO.

No "CANONICAL TAG" could be found.
Meta Description
The description attribute is supported by most major search engines, like Yahoo! and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content.

No "DESCRIPTION" could be found.
Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

No "GOOGLE ANALYTICS" could be found.
h1 Header Elements
While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm.


menuToggle Secondary Menu  example.com Home Page
Resolve A record for Main Domain
By default browsers try to connect to http://example.com when a user typed example.com to the address bar. If the main domain i.e. company.com or example.com doesn't have an A record then a user can't connect to the website. Instead the user must type www.company.com or www.example.com to access the website. Usually users may think that the web site is not available if they can't reach for the first time.

http://www.example.com/pages/index.aspx
Robots.txt
he robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.

http://www.example.com/robots.txt
Sitemap
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in hierarchical fashion.

No "SITEMAP URL" could be found.
SPF Records
An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses at your domain.

"v=spf1 a:mail1.state.or.us a:mail2.state.or.us a:mail3.state.or.us a:mail4.state.or.us a:mail5.state.or.us ip4:198.177.17.224/30 -all"
Meta Title
The title tags is important in three different ways.
  • They are displayed as page title in search results (and influence user behavior with respect to clicking on particular results).
  • Web browsers display them in naming open tabs; since the title is visible on hover, this is especially useful when too many tabs are open and only the favicon for each page (if available) is visible.
  • As in search results, titles are visible when page links are posted on social media and this, too, conveys to the users what the link is about.


	Example, Inc. : example.com Home Page : Example, Inc.
WWW Resolve
Search engines see www.example.com and example.com as different websites. This means they could see a large amount of duplicate content, which they don't like. It is a best practice to redirect www.example.com and example.com to the same site.

or-prd-moss.example-gl.com.
63.241.205.31
h2 Header Elements
The H2 tag represents the second most important headings on your page, e.g., the subheadings. H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.


Page Navigation
Top Services
Maps
Features
Payments
5 more...
Backlinks Score
The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website. The quality assessment is based on the linking pages.

597 backlink found
! Most Common Keywords
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.

Word: example  Count: 38
Word: forms Count: 20
Word: state Count: 19
Word: services Count: 19
Word: featured Count: 13
Word: information Count: 12
Word: your Count: 9
Word: department Count: 9
Word: vehicle Count: 9
Word: driver Count: 9

Blocking Factors
Flash and Silverlight contents can't be properly indexed by search engines. Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

No problem detected.
! Deprecated HTML Tags
Older HTML tags and attributes (applet, basefont, center, dir, embed, font, isindex, listing, menu, plaintext, s, strike, u, xmp) that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards.


menu-
Image Alt
For any image on your site, the alt tag should describe what's on it. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible.

No problem detected.
! Inline CSS
Linked style sheets are preferred because they can be cached by browsers for performance; and are a lot easier to maintain for a development perspective. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.


div ... style="..."> Full Width Column 1
div ... style="...">
div ... style="..."> Governor Kate Brown Orders Flags Lowered to Half-Staff in Honor of Victims in Las Vegas ShootingAll ...
div ... style="..."> Peter Courtney Minto Island BridgeExample Dunes Nat'l. Recreation AreaWallowa, ExampleSilver Falls Sta...
div ... style="...">
1 more...
SEO Unfriendly URL(s)
Underscores, while legal, are problematic for SEO. It’s an issue search engines have always dealt with but never solved. Search engines see underscores as connectors. To separate words, use dashes. Always uses dashes, -, to separate words.


Prescription Drug Di... => https://www.odshealthplans.com/SecuredFormsWeb/ODS/drug_card_opdp.jsp
Report a Hate Crime... => http://www.doj.state.or.us/pages/hate_crime_report.aspx
Agency Directory... => /Pages/a_to_z_listing.aspx
Time to Plan Your Or... => https://travelexample.com/?utm_source=ExampleGov&utm_medium=FeatureStory&utm_campaign=Launch
Example Business Regi... => https://secure.sos.state.or.us/oim/login?oimAction=renew&p_a_cd=CBR&p_fp_gurl=https://secure.sos.state.or.us/cbrmanager/login.action
26 more...


Social Profiles

CrunchBase - example-growth-account
URL http://www.crunchbase.com/organization/example-growth-account
Bio Example Growth Account is a board that provides funding and seed capital for emerging growth businesses in Example.
Followers N/A
Screenshot
Klout - exampledot
URL http://klout.com/exampledot
Bio
Followers N/A
Screenshot
LinkedIn - state-of-example
URL https://www.linkedin.com/company/state-of-example
Bio
Followers N/A
Screenshot
Twitter - ExampleDOT
URL https://twitter.com/ExampleDOT
Bio
Followers N/A
Screenshot


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